Smartphone market share by manufacturer

Tuesday, 29th September, 2009

[updated 061009]

A year or so ago, I quoted a chart from the FT showing smartphone market share by operating system. Here it is again:

Today’s FT has a similar piece with similar data, this time breaking down the market by manufacturer (nb: the article on the website doesn’t have the data). Here it is as a pie chart:

I know it’s not a direct comparison but, if we assume that Nokia produces Symbian phones, RIM produces RIM phones, and Apple produces iPhones, we can see a few things:

  • Nokia has lost a quarter of its market share, but it still owns more of the market than all of its rivals put together (apart from the “Others”).
  • RIM, which I think is often treated in these iPhone days as a tired old brand, has almost doubled its market share. Not bad.
  • Apple has of course made huge growth.

Where might we find Linux and Windows in this data, as neither are phone maufacturers? HTC, Fujitsu and the Others all make Android and Windows phones, and the Others will also include Palm; note that some of these bottom three make Symbian phones too, eg Samsung. For a quick calc, let’s divvy HTC and Fujitsu half-and-half between Windows and Linux (including Android), and the Others three ways between Windows Linux and Palm. That would put Windows and Linux both at around 9%. Neither is doing well at all.

The disappearance of Microsoft from the mobile space is no surprise, but Linux’s lack-lustre performance is: Android is a much-hyped newcomer, and Nokia and others have been making linux-based internet-enabled devices for a while. Perhaps what Linux needs is for smartphones to cease to be luxury products, with boutique operating systems, and to enter the rough-and-tumble of the mainstream — which is exactly what the FT article says could be happening.

update 061009: Yesterday’s FT had a report saying that Windows mobile had 9.3% of the market in Q2 2009, so the quick calc wasn’t so bad.

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